Role of Education - 2767 Words

The role of Assessment in Education System Education is the most important aspect in people’s lives. In today’s society, education is essential in order to be successful economically and socially. ‘Durkheim believes that education enables children to internalize the social rules that contribute to the functioning of the society’ (Giddens, A., 2006, p.686). He also claimed that education should be under the control of the state, free from special interest groups. Other than this, ‘Karl Marx, the father of the conflict theory, believed that education system perpetuates the existing class structure†¦to prepare children for their roles in the capitalist, technological society, controlled by the dominant groups in society’ (Ballantine, J.,†¦show more content†¦According to the National Curriculum of the Maldives, ‘the purpose of classroom assessment is to empower both teachers and their students to improve the quality of learning in the classroom’ (Cited in EDC website, p.98). Assessment should tell the educators and individual learners something that they already know stretching learners to the limits of their understanding and ability to apply their knowledge. There are various methods and strategies that are used in order to find out what the students already know and to connect them with what is to be taught. In order to obtain students prior knowledge and understanding, teachers administer assessment techniques to collect information about what and how much their students are learning. Assessment in schools can be classified into diagnostic, formative and summative strands. Diagnostic assessments are used to provide educators with information about students’ prior knowledge, skills, attitudes, learning styles and motivation to assist them to develop an effective learning programme that suits the educational needs of the learners. After diagnostic test summative and formative assessments are used to evaluate students’ learning. Summative test typically comes at the end of course or unit of instruction. It is designed to determine the extentShow MoreRelatedRole of Education1845 Words   |  8 PagesINTRODUCTION IMPORTANCE OF EDUCATION Generally, at the start of a very young age, children learn to develop and use their mental, moral and physical powers, which they acquire through various types of education. Education is commonly referred to as the process of learning and obtaining knowledge at school, in a form of formal education. However, the process of education does not only start when a child first attends school. Education begins at home. One does not only acquire knowledge from a teacher;Read MoreThe Role Of Education Policy1083 Words   |  5 Pagespreviously, education policy making plays a vital role in education planning, and in the long run, improve the education application (Haddad, Demsky, 1995). The role of education policy making in the increased changing world provides undeniable reason of why educational leaders need a concrete knowledge of policy making procedures, instead of leaving the role to policy makers only (Rosekrans, 2006; Ben-Peretz, 2009). According to Fowler (2012), education leader s’ hold the notion that education and politicsRead MoreIs Education A Essential Role?986 Words   |  4 PagesEducation plays a vital role in many steps toward many goals that I want to achieve. In today’s age it’s becoming more important to get a higher education such as a master’s degree that helps people like myself reach their highest potential in life and the success that we all want as a society and culture. The economy has propelled this type of education as a nesousary tool in order for people to get a job this expectably important on the federal levels that deals with Law enforcement. HoweverRead MoreThe Role of Technology in Education730 Words   |  3 PagesIntroduction Over time, many have questioned the role of technology in education and instructional teaching because technology in education is a developing field that many researchers are yet to venture into. Since its advent, technology has greatly transformed human life because it has widened the focus within which man operates because of making his efforts easier and attainable. Introducing technology in the education sector has been viewed as a move towards progress because it hasRead MoreRole of Ict in Education790 Words   |  4 PagesRole of ICT in education Nowadays the role of Information and Communication Technology (ICT),especially internet in the education sector plays an important role, especially in the process of empowering the technology into the educational activities. Education sector can be the most effective sector to anticipate and eliminate the negative impact of ICT. Technology (internet) in another side can be the most effective way to increase the student’s knowledge. Being aware of the significant roleRead MoreEducation Assistants Role in Education Essay1556 Words   |  7 PagesSignificant reforms have been made to the education system due to the demands of a fast changing and increasingly competitive global economy. The need to provide quality education that maximizes the potential of every child and raise standards of pupil performance has increased the demand for education assistants and broadened the range of responsibilities they perform. In the past, an education assistant’s role involved preparing materials for the classroom, childcare and pastoral care. HoweverRead MoreRole of education in society3291 Words   |  14 PagesEvaluate the Role of Education in Society. Consider Issue of Gender in Your Response. Also, Consider How Such Factors May Impact on a Person’s Life Chances. Essay: Evaluate the role of education in society. Consider issue of gender in your response. Also, consider how such factors may impact on a person’s life chances. This essay will examine the role of education in society and an analysis of inequality in relation to Gender. It will discuss briefly education and examine the different theoreticalRead MoreRole of Computers in Education2854 Words   |  12 Pages   Role of Computers in Education Computers have changed the way we work, be it any profession. Therefore, it is only but natural the role of computers ineducation has been given a lot of prominence in the recent years. Computers play a vital role in every field. They aid industrial  processes; they find applications in medicine; they are the heart of the software industry; they play a vital role in education. Theuses of computers in education are manifold. Here, we shall discuss the important facetsRead MoreThe Evolving Role of Government in Education965 Words   |  4 PagesRunning head: THE EVOLVING ROLE OF GOVERMRNT IN EDUCATION The Evolving Role of Government in Education Latoya T Bond The Evolving Role of Government in Education Most school age children in the United States receive their education through the public school system. There are several components that must come together in unison in order for the US public schools to operate at maximum potential. Strong arguments can be made as to which of the components are most important. Many peopleRead MoreThe Role of Ict in Education Sector699 Words   |  3 PagesTHE ROLE OF ICT IN EDUCATION SECTOR Nowadays the role of  Information and Communication Technology (ICT), especially internet  in the  education sector plays an important role, especially in the process of  empowering the technology into the educational activities. Education sector can be the most effective sector to anticipate and eliminate the negative impact of ICT. Technology (internet) in another side can be the most effective way to increase the student’s knowledge. Being aware of the significant

Sociology The Study of Humanity Essay - 1480 Words

However new you are to sociology it is probable that you have an idea, however vague and general, regarding what sociology is supposed to be about. It may be that you have an idea that sociology is about people. And you would be right to think so. We might start then by noting that sociology is one of the human sciences and as such it is a subject to be distinguished from the so-called physical sciences. Sociology is the study of humanity. However this description of sociology is only partially correct. To say that sociology is about people and humanity is not enough to distinguish it from the other subjects in the human sciences. For it is equally the case that Psychology, Social Policy, Economics and Social History, amongst†¦show more content†¦So to include this idea of social interaction in any definition of sociology is helpful. However the inclusion of social interaction does not establish sociologys distinctiveness when it is considered alongside, for example psychology. Psychology, just like sociology, also involves the study of human interaction. There may be a way of differentiating sociology. We could suggest that whereas Psychology studies human interaction of individuals; sociology studies the interaction that occurs within and between social groups. In this sense sociology would be described as a subject that places individuals in their social context as members of social groups, communities and as members of social institutions such as work or their place within a family or again their position within an educational institution. Psychology on the other hand appears to examine individuals as solitary and somewhat isolated beings. Indeed one might formalise the differences of approach by suggesting that psychology takes as its starting point the individual whereas sociology begins with the idea of the wider social networks and societies within which individuals are to be found. This idea falls in nicely with the widespread perception of sociology as being a subject which takes the wider context or the wider picture into account and seeks to place individuals into that wider social framework. We have done well thus far: We have begun to distinguishShow MoreRelatedWhat Are Ten Ways We Can Build Support For The Humanities?975 Words   |  4 Pagesways we can build support for the humanities? When looking at your television, computer, or any source of information you can also see what celebrities or people that have foundations for people in need. Humanitarians do so much for the world that sometimes they do not get the recognition on what they do. In the article it states ten different ways that people can do to support others in humanitarian work. Early childhood education is a good way to support humanities because as they get older they willRead MoreI m A Sociologist, Anthropologist, Those Are The Words Of Ms. Erykah Badu1411 Words   |  6 PagesSociologist study society and social behavior by examining groups and cultures and they too process developments of people.They also study humanity on all levels with a strong emphasis on political systems, behavior in political systems, how humans respond to change and the development of power systems. Becoming aware of the social processes that influence the way humans think, feel, and behave plus having the will to act ca n help individuals to shape the social forces they face. It is the study basedRead MoreAsdfghjkl894 Words   |  4 PagesSociology Research Area * * Aging and the Life Course * Alcohol and Substance Abuse * Asia amp; Asian America * Collective Behavior and Social Movements * Community and Urban Sociology * Comparative and Historical Sociology * Sociology and Computers * Crime, Law amp; Deviance * Economic Sociology * Environment amp; Technology * Family amp; Marriage * History of Sociology * International Migration * Latino/aRead MoreSociology : Social Relationship, Development And Function Of Human Society986 Words   |  4 PagesSociology is the study of social relationship, development and function of human society. Throughout the course of sociology you can lean many things about your society and even your self. Sociology will change the way you look at life and might be able to reflect on future designs or ideas. When enrolling in sociology you will be able to have a set of skills to see sociology, have the knowledge of sociology, and have values of sociology. By having skills, knowledge, and values you will be able understandRead MoreThe Study Of Human Social Relationships And Institutions873 Words   |  4 PagesAssociation Sociology; there are only so many ways to define this term and one of them according to The University of North Carolina, is â€Å"the study of human social relationships and institutions.† A sociologist’s on the other hand is someone who works as a professor, researcher, or consultant on sociological issues. For all the sociologists in the world, what they are simply trying to do in the most basic sense is understand society. There are hundreds of people who dedicate their life to study sociologyRead MoreSociology : Sociological And Scientific Study Of Human Behavior And Social Interaction1037 Words   |  5 PagesGiven the many theories and ideas that have influenced the development of sociology, it is possible to misunderstand what sociology truly means. As humanity enters into the 21st century, the study of society has become more relevant than ever. In this day and age where everybody is part of a society, it is crucial to understand the social dynamics invisible to the naked eye. Sociology provides critical insight into what problems our world currently faces and what we can do to prevent further problemsRead MoreSociology : Sociology And Sociological Thinking978 Words   |  4 PagesSociology and sociological thinking are a vital part of society, and through examining both society and individuals, sociology is able to make changes to areas such as policies, and attitudes that may have usually negatively affected them, and instead gained a positive result through the careful research, and applied knowledge. Sociology is the study of groups and individuals and the cause and effects of each, to each other, and overall society. ‘Sociology is a technical and difficult subject andRead MoreEssay about Personal Statement: My Reason to Study Law556 Words   |  3 PagesThe main reason why I wanted to study Law was the importance it takes in the world. Law builds civilization, protect fundamental rights and protect ideas and inventions through patenting. Anyone can defend his or her right through the legal system. Law can bind an agreement to allow an aircraft to fly from country A to country B. Law is continuously relevant in many context including banking, construction, sports, land, media, commerical, human rights etc. And this excites me more, as it is veryRead MoreWhat is Psychology?925 Words   |  4 PagesIn 1929, psychology was defined as the study of consciousness. From about 1930 to1970, the definition of psychology changed with dealing more with the scientific study of behavio r. From about 1970 on, psychology was defined as the scientific study of behavior and mental processes. However, according to nowadays definition of psychology, it could be defined as the study of the behavior and human mind. Factors which influencing our behavior include physical, emotions, thoughts and social. It can helpRead MoreImportant Sociological Concepts1078 Words   |  4 Pagesï » ¿Title Page What is an Organization? How I Intend to Broaden My Accountants Perspective Through Sociology Thesis Statement Even though a well-informed person might question why the study of sociology is related to my chosen field as an accountant I know how valuable the study of sociology is with regards to the attention to detail and person-to-person human interactions I am committed to in my field. There are important links between working with financial data and interacting as a team

Accounting Information Systems Processing Data

Question: Discuss about theAccounting Information Systems for Processing Data. Answer: Introduction Accounting information systems tends to be a computer based strategy that aims at tracking the accounting activities in conjunction with levels of information technological resources. Hence, AIS enhances responsibility of collecting, storing and processing of the financial and accounting data used for in internal management of decision making, including the non-financial transactions that are directly affected by processing of the financial transactions (Boczko, 2012). Typically in AIS tends to be made up of three major subsystems they include; transaction processing system that tends to enhance daily business operation, general ledger system and the financial reporting system, and the management reporting systems (Hurt, 2013). Therefore, the main idea about information system is to embrace enterprise resource planning. Overview of Cloud Computing Looking at cloud computing it tends to take the description of a stack or a response made of broad range of services that are built on top of one another that is under what is known as moniker cloud. Hence, the general definition pertained to cloud computing mainly comes from the National Institute of Standards and Technology which states that cloud computing tends to be the modeling that enables convenience, on demand networking access to the shared pool of configurable computing resources to the rapidly provisioned and released some minimal management effort or the service providers interaction (Kay Ovlia, 2012). Therefore, typically terms such as cloud computing tends to provide end users with the ability to utilize parts of the bulk resources and the resources tend to be acquired faster. Since, cloud computing mainly entails utilization of bulk resources and creating the ease of the resources being attained; it functionalities include: Providing online demand self service- where it enables the end user to actively sign up and receive service without the experience of long delays which tends to be characterized by the early traditional IT. It also acts as a pool of resources where resources are easily pooled across multiple customers. It also enhances measured services. Here, billing tends to be metered and delivered in form of utility service. Rapid elasticity, where it develops capability scale to cope with rising demand peaks. It also offers broad network access, where services can be accessed via the standard platform. Looking at the above stated functionalities, it tends to be evident that cloud computing tends to be increase efficiency in a firm. Looking at examples of the cloud computing softwares in the market. First, we have the software as mode of service which provides licenses as an application to the customers either as service on levels of demand or through subscription (Mancini et al, 2013). Secondly, there is the platform as service which brings advantages that Saas bought for application. Hence, this cloud computing softwares have a significant purpose in development of accounting information. Challenges and Benefits Terms like e-service and web service are mostly used in the identification of autonomous software components that uniquely identifies a uniform resource identifier. Hence, in most cases the web services tend to corresponding to communication via the internet. Thus, facilitating Enterprise Application Integration, this means that among applications information circulates easily in the organization (Boczko, 2007). Hence, today the development of such services allows integration between AIS, operating systems and web application. Hence, this means that through AIS it becomes easy to enhance external reporting and real time report thus, increasing the availability of information to stakeholders in fulltime accessibility. It also becomes evident that through cloud technology there is the viability of increased security. Even if there are public perceptions that the cloud technology isnt secure and are vulnerable. Cloud providers tend to typically perceive that through these cloud systems they provide secure services that with what most SMEs can provide (Arachchilage et al, 2014). Hence, this means that in AIS it tends to provide some form of transparent and accountability, this is because the information provided is viable and free from any instance of fraud. The existence of cloud technology in accounting information system is also perceived to enhance elasticity of the services being provided. In this case, it means that there is effective development of the information being created escalating the viability of information in accounting process. The traditional process of accounting involved a lot of manual work and this led to time wastage when conducting the process. Compared to the cloud technology system the accounting procedures have become simplified and in this case the cost has reduced and in other cases eliminated (Wilkinson, 2009). Hence, this means there will be proficiency in the levels of accounting information being provided. The traditional accounting process failed to have the viability of flexibility in the information being provided, but when using the cloud technology there is flexibility in provision of information, where it is viable anywhere, anytime and any day. It also tends o enhance the removal of capital expenditure on the hardware being removed and replaced by operating expenditure on the cloud services. Hence, this means that cloud accounting computing cuts the cost. This tends to be viable, since according to (Richardson et al, 2014) technology tends to support staff cost reduction. Compared to other software management accounting process, it becomes evident that through the use of cloud computing in the accounting process. The management of the software tends to be simplified because of the process of installation and updating on regular terms. It becomes evident that these benefits tend to be vital for a firm, but there are also challenges that exist in the system. It is evident that cloud based accounting tends to provide flexibility and sustainability in the accounting information provided. Hence, one tends to be confident with the flow of the business, but the challenge that emerges is that the cloud computing softwares need frequent update of the latest version so as to work to expectation. At times the issue of updating may be complex or even become an extra expense for the firms that have adopted the cloud accounting computing software (Nash Roberts, 1984). Therefore, the aspect of added expenses for updating tends to be a challenge for firms who have minimal funds to spare for the updating process. The public tends to perceive that through cloud computing there is insecurity of data or confidential information. Hence, this means that there is development of insecurity myth in these systems. From such reasoning, it may affect a business because they would consider using the traditional process which they believe is most appropriate leading the clouding process of accounting behind. Thus, it is likely that most firms would prefer to work the traditional accounting setting making it a challenge for firms to adopt the cloud computing process in their systems. Recommendations The implementation of the cloud process tends to be lucrative, thus the need of management accountants to know the importance cost savings and system flexibility consideration in the systems. Therefore, management accountants need to play the role of not only carrying an evaluation costs and benefits of the technology, but also maintain that the benefits of cloud technology by ensuring that it is a more collaborative process and well communicated to managers for purpose of effective implementation (Hall, 2011). Once the system has been adopted in a firm there is need of creating a collaborative system between technical experts and cloud service providers so as to make sure data is secured properly. It is also evident that through the cloud based system tends to increase information available. Hence, this means that for future purposes there is need of controlling information. Another fact is that management accountants could also function in providing the right information, getting to the right support at the right time and in the correct format. Thus, this will reduce instances where businesses experience inefficiencies in their information viability. Since, cloud accounting involves the use of different softwares in the accounting process. It means that not all softwares fit an organizations setting. Hence, this means that for there to be efficiency there is need of making an effective consideration in the systems before you implement software (Wilkinson, 2009). Consideration of this would be helpful as it would lower instances of errors emerging in the systems and lowering chances of increased expenditure as a result of system fault. Hence, the consideration of these factors would be significant when adopting the computing process in organizations accounting process. Conclusion From what we could perceive here is that through cloud services there is data security compared to the public perception of the system. At times businesses may decide to keep data in a room, but if they adopt the private cloud configuration systems. It is likely that their knowledge of the information available is likely to increase due to this system. But, the most ignored thing that i have noted based on this cloud system is that the adoption of the system is built on the assumption of management accounting have sufficient knowledge of the system, this may turn out to lead to ineffectiveness in the system. Hence, it would be expected that a consideration of such a factor. Finally, based on our argument its also evident that the role of management accountants hasnt changed as a results of cloud technologies. References Kay, D., Ovlia, A. (2012).Accounting information systems: the crossroads of accounting IT. Boston, Pearson. International journal of accounting information systems. 2010 [New York, NY], Pergamon. Hurt, R. L. (2013).Accounting information systems: basic concepts and current issues. New York, NY, McGraw-Hill. Boczko, T. (2012).Introduction to accounting information systems. Harlow, England, Pearson. Boczko, T. (2007).Corporate accounting information systems. Harlow, Financial Times Prentice Hall. Arachchilage, D. K., Kay, D., Ovlia, A. (2014).Accounting information systems. Mancini, D., Vaassen, E. H. J., Dameri, R. P. (2013).Accounting information systems for decision making. Berlin, Springer. Wilkinson, J. W. (2009).Accounting information systems: essential concepts and applications. New York, Wiley. Richardson, V. J., Chang, C. J., Smith, R. (2014).Accounting information systems. Hall, J. A. (2011).Accounting information systems. Mason, OH, South-Western Cengage Learning. Nash, J. F., Roberts, M. B. (1984).Accounting information systems. New York, Macmillan. Australia, C. L., Dull, R. B., Gelinas, U. J. (2014).Accounting Information Systems. Melbourne, Cengage Learning Australia.

The Complexity Of Hamlets Character Essays - Characters In Hamlet

The Complexity Of Hamlet's Character Enclosed in William Shakespeare's Hamlet lies the greatest gallery of captivating characters. The role of Hamlet, Prince of Denmark, in particular is considered one of theater's greatest acting challenges, as well as an aspect noted for the success of the play. Shakespeare focused the tragedy on the deep conflict and complexity within the thoughtful and idealistic Hamlet as he is torn between the demands of his emotions and the hesitant skepticism of his mind. Hamlet's inconsistency is portrayed throughout the drama in many different forms, one being his convenient inability to animate his desires. A subsequent aspect of Hamlet's antic disposition that is put on trial is his trusting constitution. Hamlet's character also raises inquiry with his madness, and whether or not it is truly authentic insanity or exhaustively a facade. These three distinct characteristics create and promote complexity within the persona of Hamlet. Hamlet portrays the tendency to incongruously suffer from a lymphatic and inactive temperament, wherein he at times lacks the energizing ability to act. His tendency to procrastinate and excessive introspectiveness is shown extensively when Hamlet is unable to seek revenge on his uncle Claudius, to avenge his father's murder. Hamlet promises that when the Ghost tells the story of the murder, his revenge will follow: ?Haste me to know't, that I, with wings as swift As meditation or the thoughts of love, May sweep to my revenge? (I.iv.29-31). However, at the end of the scene he doesn't seem to be in a big hurry, he exits saying, ?The time is out of joint: O cursed spite/ That ever I was born to set it right!? (I.iv.189). Hamlet continues to prolong the delay of the execution of his revenge because of his inability to act; therefore his murderous rage is misdirected into a stream of greatly contrasting impulsive actions. Hamlet releases his murderous impulse in a moment of temporary insanity, where he loses control and kills the hidden figure of Polonius, without a thought of reason. Hamlet's change of temperament and newly awakened ability to act continues to develop while he is shipboard on his way to England with Claudius' accomplices, Guildenstern and Rosencrantz. Inspired by his restlessness, he discovers the letter ordering his own death, and forges a new commission which substitutes for his death the deaths of Rosencrantz and Guildenstern. Hamlet again puzzles the audience with a nature that is both credulous and do ubtful and definitely complex. The trusting attitude of Hamlet is presented when Hamlet first encounters the spirit of his dead father. Without a second thought, Hamlet is ready to execute an elaborate revenge plot upon the king, as he trusts and believes the words said by the apparition of Hamlet Senior to be true, and without infidelity. In contrast, Hamlet soon after begins to doubt the words of his father, and starts to become suspicious and paranoid, believing the ghost was really an evil spirit and not his father. This principle of trust is recognized and is substantially beneficial to Claudius, who demonstrates his awareness of Hamlet's trusting disposition whence he is plotting the demise of Hamlet with Laertes: ?..He, being remiss, Most generous, and free from all contriving, Will not peruse the foils, so that with ease, Or with a little shuffling, you may choose A sword unbated,..? (IV.vii.133-137). Hamlet again exemplifies his disbelief when he first encounters Rosencrantz and Guildenstern, and immediately believes that his friends have arrived in Denmark with concealed motives. This inconsistent aspect of Hamlet's character also attributes to the question of purity in Hamlet's insanity. Preceding the unveiling of the vengeance plot, one is presented Hamlet, a model courtier, soldier and scholar, as quoted by Ophelia ?The glass of fashion, and the mold of form,/ Th' observed of all observers,? (III.i.156-157). With the death of his father and the hasty, incestuous remarriage of his mother to his uncle, however, Hamlet is thrown into a suicidal frame of mind in which life seems boring and unpleasant, demonstrated when he states: ?O God, God How weary, stale, flat and unprofitable Seems to me all the uses of this world!? (I.ii.132-134). All that Hamlet is able to do in this frustrated state of mild insanity is to lash out with bitter satire at the evils he sees and then relapse into suicidal melancholy. It is in

Advances in Medicine essays

Advances in Medicine essays As the history of medicine has evolved, a number of trends and prevailing opinions have swept the profession. One of the most subtle, and yet most revealing results of these sweeping trends manifests itself by altering the tone in medical conversations and dialogues, often available to the non-medical person in the form of texts and literature. A relatively current example appears in the form of Perri Klass A Not Entirely Benign Procedure, a text dedicated to the experiences of the author at Harvard Medical School. Published in 1987, Klass work offers an interesting, if not shocking comparison to Philippe Pinels The Clinical Training of Doctors, an article published in 1783. It seems that, despite the obvious advancements and progress in medical technology and general care, the modern Klass presents less certainty about the profession and its abilities than does the eighteenth century article. In Pinels article, however, a distinct tone of holistic healing pervades the proposed train ing of physicians-the lack of which Klass bemoans in her work. The contrast between the two works affords the reader a view into two parallel transitions in medicine: the decline of certainty and the decline of holistic care. One of the most shocking aspects of Pinels article involves the specificity in patient setting and observation he demands. From precise measurements of the weather to room orientations, Pinel seems to imply that precision in observation and care-giving will lead to precise diagnoses and eventual cures: It is obvious that medical observations can be precise and conclusive only if the evidence is reduced to the smallest possible number of facts and to the plainest data. The outline for the training of physicians Pinel proposes attempts to create an environment that allows the kind of precision that will lead to conclusive outcomes in patient care. Pinels demands range from the...

Advertisement for Disneyland Paris Essays

Advertisement for Disneyland Paris Essays Advertisement for Disneyland Paris Paper Advertisement for Disneyland Paris Paper Question: This is an advertisement for Disneyland Paris. How does the writer try to persuade the reader that Disneyland Paris is an attractive holiday resort for families?  To analyse how the writer tries to persuade the reader that Disneyland Paris is an attractive holiday resort for families I must first assess how the layout and presentational devices make it seem attractive. Firstly there are mainly pictures rather than a lot of text which is good for children because it is easy to convey the message of how wonderful and amazing Disneyland is, through the images to the children. Children do not like to read through lots of text or may not want to. The images are bright and bold especially the centre image of the Kingdom. It looks very powerful and amazing, especially when compared to the size of the people around it. The effect of this element of the image on the reader is that children especially will be in awe of the Kingdom just from looking at the image. The Kingdom draws your attention to the article and the people are bustling rather than busy so this would attract parents who want an exciting but relaxing holiday. All of the families and groups of people look to be having a fun and enjoyable time which creates a free and happy atmosphere where the reader knows that they wont be judged by race and they can have a good time without the usual day to day worries. Each picture creates a different atmosphere appealing to different members of the family which gives the idea that the article is targeted at families because families will have members of varying age range and interests. The image makers are anticipating that their target audience which is mainly children, will expect Disneyland to be a place where dreams come true and this expectation is met through the pictures of the space mountain and Kingdom of Dreams. In both of these pictures the children look to be having the time of their life on the rides, they are all smiling and enjoying the Disneyland experience promised to the reader through both the text and images. The title is very eye catching and seems to sum up the whole of the article. Your Kingdom of Dreams. The most important paragraph at the top left hand corner of the article is also eye catching and draws the attention of the reader because it uses a bold and italic font. Secondly to analyse how the writer persuades the reader that it is an attractive holiday resort for families we must assess how and why specific examples of persuasive language are used. The first paragraph tries to persuade the reader that Disneyland is an amazing place. The writer does this by using vivid vocabulary and powerful adjectives. Such as treasure chest of fantasy. This is also emotive language because it evokes the feeling of happiness and enjoyment. The treasure chest of fantasy also gives the idea that Disneyland Paris is whatever the reader wants it to be. This persuades the reader into going visiting just to experience this fantasy if nothing else. Another powerful persuasive phrase used is a dazzling array of attractions, adventure and sights. This persuades the reader into visiting Disneyland because they want to experience the dazzling sights and the children want to have adventures amongst their favourite Disney characters, also because the phrase uses assonance it sticks in the mind of the reader. The Paragraph under the Main Street USA conveys to the reader the amazing atmosphere to be enjoyed there. The writer has used imagery to evoke a mental picture of the Street to the audience by using phrases such as Music fills the air, horse drawn street cars and quaint shops and restaurants reflecting the char, of turn of the century America. A rhetorical question is also used to persuade you into booking that dream holiday and exploring the wonder of Disneyland. Which will you explore next? It invites the readers to come and explore and find out for themselves what it is like. Which will you explore next? The writer is also assuming that the reader will definitely visit Disneyland because it says which one will you explore next? and not which one would you explore next or which one would you explore if you came to Disneyland? The last thing which I must assess when analysing how the writer tries to persuade the reader that Disneyland is an attractive resort for families, is how successful the advert is in appealing to both children and parents. It appeals to children with the language which it uses and adults are happy if their children are. But equally there are elements in the text which appeal to adults and therefore it is successful in appealing to both groups of people and therefore to families It appeals to children through the text and language used because a lot of it is easy to read and the writer uses simple but effective adjectives which provoke imaginative thoughts and dreams for the child. For example dream and amazing and dazzling. Another way in which the text appeals to children is the phrase Ride it if you dare! This is very cleverly used by the writer because it is an invitation to the child to see whether they are brave enough and this is a powerful device which is likely to be of importance to the child. They can show off to their friends about how brave they were at Disneyland. The kingdom is also like a fairytale castle and magical place. The children can relate to this from their storybooks and other things they have experienced. The parents can relate to the images because especially on the main image there are more adults than children and this is comforting to them because they can see that parents can enjoy the Disney experience as well as children. The parents can also relate to the text as the children may not understand some of the more complex vocabulary and this is obviously aimed at the parents. The prices would appeal to the parents because they would probably be within a budget and would be interested in the value for money and choice of meals. The parents would also be more interested in the quaint shops and restaurants reflecting the charm of turn of the century America because the children will not be interested in the history they will only be interested in the excitement of the place. Where as the history is more of a theme which the adults will be interested in.

The Perspectives of Cross Border Merger and Acquisition Deals Coursework

The Perspectives of Cross Border Merger and Acquisition Deals - Coursework Example Without any doubt, the emergence of mass media has greatly affected / influenced the attitudes, perceptions, behaviours, beliefs and lifestyles of people all across the globe,   thereby compelling the people (who are also potential customers of companies and business enterprises) to consider themselves as a part of this global world or global village. Businesses today, therefore, focus more on expansion and entrance in new markets to make the most of available lucrative opportunities in different regions worldwide. However, it must not be forgotten that this recent globalization, universalization, westernization, commercialization or internationalization has not only affected the customers (and created opportunities for businesses to expand) but it has also resulted in a fast, highly unpredictable, unstructured, unclear, unexpected and uncertain business environment. Different business expansion, growth, and international market entry strategies include Joint ventures, Contract Manufacturing, Exporting, Licensing, Franchising, Turnkey project, Management contract, and Cross Border Mergers and Acquisitions. This paper will throw light over Cross Border Mergers and Acquisitions across the world. The paper will analyze the circumstances which may this (M&A) activity the most appropriate entry mode for a firm considering entry into a new international market. The points developed in this paper will be supported by the real world examples. Also, it will include an Analysis over the reasons why many cross border M&As are deemed to have failed or underperformed. The journal articles obtained from the internet will be used as an appropriate research method to garner qualitative and quantitative information that will then analyzed by the author.  Ã‚  Ã‚  

Electronic word of mouth (eWOM) Assignment Example | Topics and Well Written Essays - 250 words

Electronic word of mouth (eWOM) - Assignment Example The eWOM as a marketing strategy depends on how the organizations trigger the altruistic motives of the consumers so that they can be advocates of the company’s brand on an online platform through relaying of feedback. They could do this by developing catchy ad messages to relay via the internet to their customers hence offering an excellent base for interaction to generate a good eWOM in customers. The outfit concerning eWOM should bring forth returns to either the company or the individual who has invested time in knowing. Expert’s opinion is very strong in eWOM compared to any other opinion. Because they will use the eWOM platform to offer professional counsel and as such demand incentives, the economic returns are tenable. What the expert think about your product will determine the consumption rate. When experts pass negative opinions via eWOM in a faster way than positive opinions, consumers scare from the product. However, when it comes to incentives, they will work in a manner to suit the

Didions on Morality Essay Example for Free

Didions on Morality Essay What is it that forms and drives our â€Å"moral behaviors†? Are we born with a basic sense of morality or do we develop a set of moral â€Å"social codes† to keep society from falling into chaos and anarchy? In her essay â€Å"On Morality,† Joan Didion dissects what lies beneath the surface of humanity’s morality. By recounting several stories and historical events, she shows that morality at its basic â€Å"most primitive level† is nothing more than â€Å"our loyalties to the ones we love,† everything else is subjective. Didion’s first story points out our loyalty to family. She is in Death Valley writing an article about â€Å"morality,† â€Å"a word [she] distrust more every day. † She relates a story about a young man who was drunk, had a car accident, and died while driving to Death Valley. â€Å"His girl was found alive but bleeding internally, deep in shock,† Didion states. She talked to the nurse who had driven his girl 185 miles to the nearest doctor. The nurse’s husband had stayed with the body until the coroner could get there. The nurse said, â€Å"You just can’t leave a body on the highway, it’s immoral. † According to Didion this â€Å"was one instance in which [she] did not distrust the word, because [the nurse] meant something quite specific. † She argues we don’t desert a body for even a few minutes lest it be desecrated. Didion claims this is more than â€Å"only a sentimental consideration. † She claims that we promise each other to try and retrieve our casualties and not abandon our dead; it is more than a sentimental consideration. She stresses this point by saying that â€Å"if, in the simplest terms, our upbringing is good enough – we stay with the body, or have bad dreams. † Her point is that morality at its most â€Å"primary† level is a sense of â€Å"loyalty† to one another that we learned from our loved ones. She is saying that we stick with our loved ones no matter what, in sickness, in health, in bad times and good times; we don’t abandon our dead because we don’t want someone to abandon us. She is professing that morality is to do what we think is right; whatever is necessary to meet our â€Å"primary loyalties† to care for our loved ones, even if it means sacrificing ourselves. Didion emphatically states she is talking about a â€Å"wagon-train morality,† and â€Å"For better or for worse, we are what we learned as children. † She talks about her childhood and hearing â€Å"graphic litanies about the Donner-Reed party and the Jayhawkers. She maintains they â€Å"failed in their loyalties to each other,† and â€Å"deserted one another. † She says they â€Å"breached their primary loyalties,† or they would not have been in those situations. If we go against our â€Å"primary loyalties† we have failed, we regret it, and thus â€Å"have bad dreams. † Didion insist that â€Å"we have no way of knowing†¦what is ‘right’ and what is ‘wrong,’ what is ‘good and what is ‘evil’. † She sees politics, and public policy falsely assigned â€Å"aspects of morality. † She warns us not to delude ourselves into thinking that because we want or need something â€Å"that it is a moral imperative that we have it, then is when we join the fashionable madmen. † She is saying this will be our demise, and she may well be correct. Hitler’s idea that he had â€Å"a moral imperative† to â€Å"purify the Aryan race† serves as a poignant reminder of such a delusion. In 1939 Hitler’s Nazi army invaded Poland and started World War II. World War II came to an end in large part due to the United States dropping two atomic bombs. If the war had continued and escalated to the point of Hitler’s Nazis and the United States dropping more atomic bombs we could have destroyed most, if not all, of humanity, the ultimate act of â€Å"fashionable madmen. † We may believe our behaviors are just and righteous, but Didion’s essay makes us closely examine our motives and morals. She contends that madmen, murders, war criminals and religious icons throughout history have said â€Å"I followed my own conscience. † â€Å"I did what I thought was right. † â€Å"Maybe we have all said it and maybe we have been wrong. † She shows us that our â€Å"moral codes† are often subjective and fallacious, that we rationalize and justify our actions to suit our ulterior motives, and our only true morality is â€Å"our loyalty to those we love. † It is this â€Å"loyalty to those we love† that forms our families, then our cities, our states, our countries and ultimately our global community. Without these â€Å"moral codes,† social order would break down into chaos and anarchy.

Osmosis Investigation Essay -- GCSE Biology Osmosis Coursework

Osmosis Investigation How different concentrations of sucrose solution effect potato tissue. Aim How do different concentrations of sucrose solution effect potato tissue. Background Information Osmosis is the movement of water molecules though a partially permeable membrane from an area of high water potential to an area of low water potential. High Concentration Low Concentration The membrane lets small water molecules pass though but not large ones. The flow continues until the concentration becomes the same on the inside as on the outside. This is called equilibrium. Molarity is a measure of concentration. Prediction I predict that the potato will change in mass and in length. I believe this because each Molarity of sucrose will change the potato's water content. This will happen because either the concentration will higher in the sucrose and lower in the Tubas or lower in the sucrose and higher in the Tubers. Therefore water will travel in or out of the potatoes cell though its partial permeable membrane. Preliminary Method ÂÂ · I will firstly get 10 test tubes and to test tube racks ÂÂ · Then I will cut 9 pieces of potato ÂÂ · I will then get 3 different Concentrations of sucrose solution and add 20cm3 to each test tube ÂÂ · Cut a 4 mm in diameter tuba to 1 cm in length ÂÂ · Now I will measure the length and mass ÂÂ · Now place the pieces in ÂÂ · Now leave this for 15 minutes ÂÂ · Now I will measure the length and mass Preliminary Results After we did the Preliminary Test we decided to use 1 cm long 4 mm diameter tubas. We would put them in 25 cm3 sucrose solutions. I don't have any actual results because the potato tubas shrivelled up in the fridge. Method 1. I took two average sized ground potatoes and checked that they were both healthy and hard. 2. Using a standard kitchen knife I peeled the potatoes and used a potato tuba to cut 18 equally size tubas 3. Using a scalpel and ruler I cut the potato into lengths of 4mm by 10mm. I had to be very careful whilst cutting the potato as the scalpel is exceptionally sharp. I then had 18 tubas 4. Taking a test tube rack I placed 18 test tubes in it and then labelled them (0.00M, 0.25M, 0.50M, 1.00M, 1.50M, 2.00M) 5. Using a measuring cylinder I measured out 25cm3. I then poured this carefully into ea... ...the water potential inside the tissue. To measure the tubers I think I would use a digital measurer that goes to two decimal places for accuracy and it would go to the same accuracy level as the top pan balance. I would also increase the amount molar amounts I use, such as 0.25 and 0.75. one explanation for the bad results is when the potato chips were removed from the test tubes and dried I may well have dried some potatoes more thoroughly than others and so some would have more excess water, which would add to the mass. If the experiment was repeated I could find another way to dry the potatoes that would ensure that all were dried in the same way for the same time. I were to repeat the experiment I would have possibly found a machine to cut the potato as it would ensure that all potatoes would be the same weight and dimensions. As well as the potato I could have found a more accurate way to measure out the solutions and to determine the molar concentrations. Perhaps I could have used a burette. This would ensure that I have an accurate amount of fluid in each test tube. I could also weigh each tuber on a more accurate scale, e.g. not to 0.00g but to 0.0000g

All Children Can Learn and Most at High Levels

One of the founding principles of the Kentucky Education Reform Act is the statement that â€Å"All children can learn and most at high levels. † With many states having a significant achievement gap between diverse students, it is becoming more important to hold high expectations for all students. I believe that all children can learn and most at high levels. But my point is that not all the children can learn at high levels in the same field. As we know the student is the subject of education. Education aims to develope students' learning potential. But children from different environments have differences in their physiology, intelligence, ability, aptitude, interest, personality traits and emotional development. Therefore some children may gain a great success in music while some others may in math. If we can educate them according to their personalities and individual needs, most children can learn at high levels. American educator John Dewey (John Dewey ,1859-1952) has pointed out that there are plasticity and dependency in the process of one’s growth. This means that the development of a child has unlimited possibilities. The ancient Chinese educator, the Confucius put forward the idea that â€Å"No Child Left Behind† and † Teach students in accordance with their aptitude. † This can be regarded as the practice of the concept that â€Å"every child can learn and most at high levels†. Therefore, whether ancient or modern, Western or Eastern, educators all hold the same concept. We want children to be able to learn and success, the key is the teacher. A professional, high-quality and enthusiastic teacher will be a good fortune to the children. This is why personal development is a necessity to teachers. During these years of teaching I met a lot of challenges to confirm the special needs of children and develope their learning confidence. I always try my best to help each child and encourage them. To teach a student well needs the effort of all parties including parents, teachers and communities. As a home class teacher, I combine all the parties well to improve students' learning capacities and help them to form clear awareness of themselves. If the children in my class can tap all of their potentials, that will be a great success to me as a teacher. Nowadays, the competition is very fierce. Teachers have the obligation to educate their students to be more competitive in certain area in the society. We don’t have the right to give up any of the children. Today, we have to give up the child. Tomorrow, the child may give up the society. Society will pay a higher price.

Customer Loyalty in a Business To Business Context Essay

Customer loyalty is considered to be a powerful tool for most organizations in ensuring that they gain a competitive advantage in their respective industries ( Lam, Shankar, Erramilli, & Bvsan, 2004, p. 294). Customer loyalty is necessary for ensuring that organizations remain profitable while also achieving growth through reaching out to new market grounds. The importance of customer loyalty in the world of economics has developed gradually as an area of study especially business to business (B2B) environments. This is due to the need to study and identify factors that ensure customer loyalty is maintained and even increased, according to Haghkhah et al., (2013, p. 156). Haghkhah, et al., (2013, p. 156) further noted that increased competition for customers in the market signifies that business ought to react even faster and more specific to the demands and wants of clients in order to win their loyalty. For this reason, marketers in most organizations tend to focus on customer retention techniques and also to lay an emphasis on increasing their loyalty levels. In order to achieve this, B2B has offered vast opportunities to ensure that most organizations achieve their objectives of customer retention and loyalty. Thus, the latter shows the importance of understanding customer retention and loyalty as an important area of the research study. Customer loyalty is viewed as a behavior of repetitive buying and further developed moving forward with factors such as antecedents, consequences, and factors. This has led the researcher to gain an interest in conducting further research on customer retention and loyalty, therefore, this research paper will be on the various ways and techniques that organizations can implement in order to increase customer loyalty in a B2B context Customer loyalty According to Haghkhah, et al., (2013, p. 157) a high rate of loyalty in a B2B environment is a competitive advantage to the seller due to the client’s willingness to pay a higher price for goods and sensitive since they start becoming less price sensitive as a result of trust that has been gained. This means that the income generated is likely to increase and remain stable to move forward Customer loyalty is viewed as a strategy that aims at ensuring customers gain behaviour of repetitive purchasing from the same company. Customer loyalty in a B2B environment achieves a mutual reward that benefits both the customer and the organization. It is usually considered as ways of gaining competitive advantage by an organization over its competitors. Various companies have applied the strategy of maintaining customer loyalty since it is considered cheaper in regard trying to gain new customers in order to increase their revenue base. ÄÅ'ater.T & ÄÅ'ater.B (2010, p. 1322) view customer loyalty based on activities such as contract renewal, making recommendations to clients and increasing patronage in a business to business environments. They further note that these factors will likely influence the level of loyalty to clients of an organization. In other research, customer loyalty in a B2B environment is based on the experiences of the client, the future expectations that a client may have about the organization and the frequency at which a customer buys goods and services from the organization( haghkhah, Abdul Hamid, Ebrahimpour, Roghanian, & Gheysari, 2013, p. 158). Further, (ÄÅ'ater & ÄÅ'ater, 2010) notes that in order to influence the loyalty of clients in a B2B context, and then the organization has to understand the behaviour of the client and the attitude of the client. Literature review 2.1 Limitations and Gap in Literature The field of customer loyalty is one that has much information, but very little attention has been given to business-to-business scenarios. Most previous research has mainly focused on the customer’s point of view (Mascareigne, 2009). This could be because most view customer retentions as a behavioral factor. (Ranaweera & Prabhu, 2003) In any economy, businesses have to transact to perform their daily operations. Some businesses, such as audit firms, exist to serve other businesses. Extensive research on this area could aid other businesses to learn the dynamics of customer loyalty amongst themselves. A major limitation that was also experienced in the research was the over generalization of the research based on a B2B context. Since different businesses have different operations and strategies, some aspects may works for a certain sector that may not necessarily work for another. For example, concepts that may be used to increase customer loyalty in the banking sector, may no t work in the manufacturing sector. According to Buttle (2008, p. 267) commitment is defined as the relationship that exist between the two firms and is likely to be terminated at a reasonable future date. In a B2B environment, the commitment shared by the two firms is usually on a mutual agreement. Doma (2013, p. 72) notes that commitment between two firms is usually bonded by trust among the two firms. The level of trust that is usually shared by the two or more firms that conduct business affects their commitment framework. The more a firm is committed to another increases the level of loyalty shared by the two firms. Moorman & Rust (1999, p. 183) in their research notes that commitment is usually the level of effort that is put by firms in ensuring a valuable relationship enjoyed by the two firms is maintained in the long term. The relationship usually has economic benefits for the two firms in their bid to ensure they remain profitable in their operations. For this reason, there exists a belief among organizations that the relationship has economic benefits; thus efforts are put in maintaining it. However, according to Hennig-Thurau (2004, p. 463) states that many scholars tend to argue that there is no major difference between loyalty and commitment. That school of thought has been dismissed by Morgan & Hunt (1999, p. 24) who argued there is a difference between loyalty and commitment. They, however, noted that the two are related, with a commitment being an antecedent of loyalty. This means that commitment is a factor in B2B environment that will increase the level of loyalty. This also meant that the existence of commitment had a strong positive impact on the level of commitment. Shabbir et al. (2007, p. 280) in their research demonstrated that commitment is an antecedent of loyalty. They argued that commitment in the B2B environment, it played a central role in ensuring that loyalty is always maintained and even increased to higher levels. Sharma, et al. (2006, p. 77) in their study note that commitment is the situation whereby there is a desire to make a relationship stronger with another person or even group due to familiarity or even friendship has that has been developed over time due to the personal interaction that has occurred between the two over a period of time(Eakuru & Mat, 2008, p. 125). Therefore, commitment should be as a result of identifying the values that are shared commonly between two organizations. It is crucial to note that the customer will retain a relationship with another party due to the positive effect they have with the supplier. At times, a client may be forced to continue staying in a relationship with another party due to lack of valuable options that may be available to them (Fullerton, 2005, p. 1388). However, most relationships are maintained with a commitment as a result of the benefits that both parties will benefit from (Brandi, 2001, p. 67). When commitment is the guiding principle of B2B environment, and one organization performs poorly in comparison to the incumbent organization, then due to the level of commitment shared the partners are unlikely to switch to other options (Stephan , 2002, p. 20). This makes a commitment an underlying factor that will help in influencing the level of loyalty in a B2B environment (Stephan , 2002, p. 33). Akin (2012) gives an example, in comparing the loyal between customers with low loyalty and customers with high loyalty and explains that customers with high loyalty will be not be swayed by discounted prices from other suppliers. Therfore, the higher the level of commitment that will be shared between organizations an increase in loyalty levels between the organizations will be experienced. If the level of commitment is increased through activities such as contract renewal and making of recommendations to the other organization, it will in turn increase the level of loyalty enjoyed by the two firms. Therefore, if organizations want to increase the rate of exit by their clients, then they have to build a relationship that will be founded on a commitment. Commitment will in turn increase the level of loyalty in a B2B environment. This will ensure that the future of the organization is maintained as it will continue making profit. In a study conducted by CITATION Gus05 l 1033 (Gustavsson & Lundgren, 2005) they give an example whereby airline companies use their frequent flyer programs as a means to enhance repeated purchase through provision of economic incentives to ensure that they increase and also maintain loyal among their clients. 2.2 Theories and Methodologies A common principle that has emerged from the total quality management (TQM) movement is that the decisive path, to retaining customers, is to satisfy their needs (Colby, 2013). The theory holds that if by identifying what customers expect and by meeting these requirements and expectations, these customers are less likely to opt for the services given by a competitor. Past research conducted by Colby (2013) has shown a positive relationship between satisfaction and loyalty. In other words, if a client is satisfied with the services offered by a business, the client is bound to be loyal to the business. Other studies have also identified a positive relationship between service quality and customer loyalty (Van Es, 2012). However, a certain level of satisfaction does not always guarantee the desired loyalty. In a certain survey, Colby suggested four indicators of customer loyalty and this include; demographics, past behavior, perception of gain or loss of switching to a different brand and attitudes towards openness to new brands. Studying these four indicators can give a better understanding of customer loyalty. For instance, if a business expects to save on costs by transacting with another business, then they are most likely to be loyal to that particular partnership. The attitudinal approach takes a view of purchase behavior and tends to explain in terms of values, beliefs and attitudes. Deterministic theory entails the logical relationship between variables and researchers in this field are responsible for identifying which variables affect customer loyalty. It appears to be acceptable to most cognitive researchers that attitude comes before behavior in a scenario that involves repurchasing a product and is very important because attitude comes before a choice. The behavioral approach holds that internal processes cannot be measured and, therefore, have no place in research (Bennet & Bove, 2002). Understanding customer loyalty in a B2B scenario is a long term relationship regardless of the importance of the transactions. Both methods may differ in views but can be both used to understand the concept. Although customer loyalty research has evolved over the years, most of this research uses a logical empiricist paradigm(Paavola, 2006). Information about customer loyalty has been derived mainly from cognitive psychology, with theories about attitude forming most of the work. Current theoretical framework could, therefore, bring a new perspective into the loyalty research. Paavola (2006) uses the social constructionism paradigm to examine the notion of customer loyalty critically. The study gives a detailed description of customer loyalty that is based on the social reality of customers. The results imply that different types of loyalty should be taken into considerations when making managerial implementations. Categorization can also be very beneficial when it comes to future loyalty research. Most theories, which are associated with loyalty studies, deal with issues such as loyalty programs, customer satisfaction, customer value, service quality and social bonds (Jacobsen, Olsson, & Sjovall, 2004). A model constructed by Jacobsen, Olsson and Sjovall (2004) shows that social bonds have the most significant effect on customer loyalty with companies in the banking sector. The study shows that the most important factors, in maintaining customer loyalty in the banking sector, were social bonds and personnel. This is because, banking services are very similar and to survive in such as market, strong competitive personnel are required to make the right connections. The same study revealed that monetary benefits are not a significant factor in that area of business. According to Kuusik (2007), the factors, trustworthiness, satisfaction, importance of relationship and image are important factors that play a role in the different levels of customer loyalty. Traditionally, most research has focussed on either the influence of individual factors on loyalty or the nature of different levels of loyalty. It is important to not only view loyalty through behavioural criteria, but also attitudinal criteria as well. Behavioural clients could be divided into; forced to be loyal, functionally loyal and loyal due to inertia (Kuusik, 2007). For instance, in a B2B context, when a certain company is a monopoly, getting supplies from them is the only logical answer, and this forces a company to be loyal by force. Businesses can be loyal by inertia due to the importance of a certain process. If the process is of low importance, then there is practically no need to get another partner. This can happen in situations where the transaction is routine such as trash- pickup. Functionality loyalty is gained from when organizations have to partner with other organizations because they have an objective reason to be. Research has shown that inertia is a situation opposite to loyalty CITATION Aki12 l 4105 (Akin, 2012). For example, a business may select another business since they require minimal effort to reach them. Dahlgren (2005) used multivariate data analysis techniques to build a link between dimensions of brand loyalty and to capture the different levels of customer loyalty. The result showed several differences in the loyalty dimensions. In a similar study, Kuusik (2007) uses a LOGIT regression model to determine the significant factors that affect customer loyalty. The model comprises of various factors that affect customer loyalty. The study reveals that image, satisfaction, importance of relationship and trustworthiness are the most significant factors in loyalty research. According to East et al. (2005) the definition of loyalty is useful if they can be used to predict phenomena such as search, retention, and recommendation. The authors establish that combination measures of customer loyalty often act as poor indicators of consumer loyalty as compared to other singular indicators such as recommendations. Apart from viewing these combinations to be of limited value, the research also establishes that there is no form of loyalty that always predicts different loyalty outcomes and a general concept of loyalty should be abandoned (East, Gendall, Hammond, & Lomax, 2005). For instance, instead of using indicators such as loyalty programs and money rewards, researchers should either look for retention of customers and any recommendation given by them. 2.3 Identifying relationships between ideas and practice to increase loyalty in a B2B context Various ideas have been drafted in order to increase customer loyalty in a B2B context. For example, from the above review, it is noted that identification of the company’s prospects and acting on them will help in increasing the loyalty. However a company can deliver on all the needs of their clients, but the delivery of their services will influence the level of loyalty moving forward. If when delivering all the needs of their client, and they produce a poor delivery service, then this will likely lead to a decrease in loyalty level. For example according to Akin (2012) factors that help increasing the loyalty of customers is high-level service quality delivered by firms that will lead to a high level of customer satisfaction. In another scenario, companies tend to try and find ways in which they can influence the frequency at which their clients access their websites for information. However, research indicates that half of the customers get information from their website. The lack of companies to invest and provide websites that are easy to access and provide the necessary information to their clients will lead to a decline in the level of loyalty. For this reason, there is a clear distinction between the ideas developed to increase loyalty and the practices a company will adopt. Conclusion From this literature review, it can be shown that various researches have tried to establish the existence of a positive relationship between loyalty and aspects such as service quality and customer satisfaction. Some studies have employed the use of correlation analysis to investigate this relationship. Correlation research allows a researcher to determine whether a relationship between variables exists, it allows one to define the extent of the relationship between the variables (Gall, Gall, & Bord, 2005). Qualitative and quantitative research methods both have their benefits and drawbacks. For instance, when the correlation between two variables has been established, it still does not tell the researcher what should be done, but rather what can be done. Qualitative methods, as used by Paavola (2006), can also bring out knowledge that is not familiar with other researchers. The results can also be influenced by the researcher’s personal biases. However, some of these studies tend to cover wide areas that may take long periods of research. The benefits of customer retention have been recognized by many researchers (Feihua, 2011). In the business to business scenario, certain aspects of retaining a customer bring out themselves than conducting business with the ordinary customers. For instance, paying attention to the ordinary, like attending meetings on time is not a necessary, but a crucial habit to consider. In a B2B relationship, the parties are more defined, and this is based on the assumption that both parties are seeking common benefits in the relationship (Oy, 2010). In a normal business to customer relationship, the dissolution of the relationship ends up in the consumer leaving the services of the provider. In the B2B setup, the end of the relationship is thought in terms of a process while in switching is thought as just as a change in the relationship. In customer loyalty research, perhaps it would be of vital importance to consider the industry in which the research is being conducted on. In industries wher e the businesses provide similar services, social bonds could be the prevalent factor that promotes consumer loyalty between businesses. In other industries, where the services offered are different, probably loyalty programs and monetary rewards could be the way to win customer loyalty. References Akin, E. (2012). Literature Review and Discussion on Customer Loyalty and Consciousness. European Journal of Economics, Finance and Administrative Sciences, 158-170. Brandi, J. (2001). Building Customer Loyalty: The 21 Essential Elements †¦ in Action. Texas: The Walk The Talk Company. Buttle, F. (2008). Customer Relationship Management (2nd ed.). New York: Routledge. Doma, S. A. (2013). Relationship Quality as Predictor of B2B Customer Loyalty. SYSTEMICS, CYBERNETICS AND INFORMATICS, 111(1), 72-78. Gustavsson, S., & Lundgren, E. (2005). Customer Loyalty. Lulea University of Technology. Haghkhah, A., Abdul Hamid, A. B., Ebrahimpour, A., Roghanian, P., & Gheysari, H. (2013). Commitment and Customer Loyalty in Business-To-Business Context. European Journal of Business and Management, 15(19), 156-164. Lam, S. Y., Shankar, V., Erramilli, M. K., & B. M. (2004). Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context. Journal of the Academy of Marketing Science, 32(293), 294-311. Bennet, R., & Bove, L. (2002). Identifying the Key Issues for Measuring Loyalty. QUT Digital Repository, 1-29. ÄÅ'ater, T., & ÄÅ'ater, B. (2010). Product and relationship quality influence on customer commitment and loyalty in B2B manufacturing relationships. Industrial marketing management, 39(8), 1321-1333.Colby, C. (2013, December 9). A New Paradigm for Understanding Customer Retention. Retrieved from Rockbridge: http://rockresearch.com/a-new-paradigm-for-understanding-customer-retention/ Eakuru, N., & Mat, N. (2008). The application of structural equation modeling (SEM) in determining the antecedents of customer loyalty in banks in South Thailand. The Business Review, Cambridge, 10(2), 129-139. East, R., Gendall, P., Hammond, K., & Lomax, W. (2005). Consumer Loyalty: Singular, Additive or Interactive? Australian arketing Joural, 10-17.Feihua, Q. (2011). Customer Retention in E-commerce business. Haaha-Helia University press, 1-56. Fullerton, G. (2005). How commitment both enables and undermines marketing relationships. European Journal of marketing, 39(11), 1372-1388.Gall, J., Gall, M., & Bord, W. (2005). Applying educational research: A practical guide (1st ed.). Boston: Pearzon. Hennig-Thurau, T. (2004). Customer orientation of service employees: Its impact on customer satisfaction, commitment, and retention. International Journal of Service Industry Management, 15(5), 460-478. Jacobsen, D., Olsson, M., & Sjovall, A. (2004). The Creation of Customer Loyalty. Kristianstad University, 1-71. Kuusik, A. (2007). AFFECTING CUSTOMER LOYALTY: DO DIFFERENT FACTORS HAVE VARIOUS INFLUENCES IN DIFFERENT LOYALTY LEVELS? Tartu University Press, 1-29. Mascareigne, J. (2009). Customer Retention. Lulea University Press, 1-88. Moorman, C., & Rust, R. T. (1999). The role of marketing. The Journal of Marketing, 180-197, 63.Morgan, R. M., & Hunt, S. D. (1999). The commitment-trust theory of relationship marketing. The Journal of marketing, 20-38.Oy, O. (2010). IMPROVING CUSTOMER LOYALTY THROUGH A REGULAR CUSTOMER PROGRAM. TAMPEREEN AMMATTIKORKEAKOULU University Publications, 1-45. Paalova, H. (2006). Categories of Loyalty. Toward Meaning-based Theory of Customer Loyalty. European Advances in Consumer Research, 420-428. Ranaweera, C., & Prabhu, J. (2003). The influence of satisfaction, trust and switching barriers on customer retention in a continuous purchasing setting. international journal of service industry management, 374-395. Shabbir, H., Palihawadana, D., & Thwaites, D. (2007). Determining the antecedents and consequences of donor †perceived relationship quality—A dimensional qualitative research approach. Psychology & Marketing, 24(3), 271-293. Sharma, N., Young, L., & Wilkinson, I. (2006). The commitment mix: Dimensions of commitment in international trading relationships in India. Journal of International Marketing, 64-91. Stephan, B. (2002). Customer Loyalty Programs and Clubs (2nd ed.). London: Gower Publishing, Ltd. Van Es, R. (2012). The Relationship between Service Quality and Customer Loyalty, and its Influence on Business Model Design. Universiteit Twente, 1-85. Source document

Anthony Ng Architects Limited Essays

Anthony Ng Architects Limited Essays Anthony Ng Architects Limited Essay Anthony Ng Architects Limited Essay ANTHONY NG ARCHITECTS LIMITED: building towards a paperless future 2011 BSM920 Topics in Advanced Strategy Group D 8/6/2011 1. Introduction Since the 1970s, the architectural industry in Hong Kong enjoyed a brilliant growth as a result of real estate and stock market speculation. In 1996, the industry was very profit-oriented and time conscious, and heavy bureaucracy was one of the main characteristics of the market. The role of the government and others institutions such as the HKIA (Hong Kong Institute of Architects) are essential in the Hong Kong architectural industry. Anthony Ng is an architect from Hong Kong who started his own architectural practice in 1991 in Wan Chai. Thanks to his visionary and entrepreneurial leadership qualities, he succeeded in making Anthony Ng a practice able to deliver buildings on time while providing top designs. The firm has been selected for big projects such as the Verbana Heights and most recently the HK$ 12 billion new airport development project in Tung Chung. These big projects created new needs for the company in order to improve its performance. First the number of employees needed to be increased, but with that the management of information and communication also needed to be improved. Indeed, the number of persons involved in the project and so the number of documents needed to be forwarded, distributed and stored was consequent. A technological improvement of the communication system became a necessity; in 1997 Anthony Ng recognised the future potential of using a paperless system which would then improve the circulation of information and knowledge in the company. 2. Towards a paperless architectural practice Internal pressures Inhouse Transaction costs economics Physical storage of documents in the office of Anthony Ng was an important cost for the company. First of all, it was costing time as the tracking of the documents could take a certain amount of time depending on when they had been stored. Secondly, the storage space used for documents was big enough to fit 20 employees, and according on how the number of employees was growing throughout the years, the need for space will soon be a priority. Third, the documents filing required personal filing charges as well. Finally, the communication costs were not insignificant around 40 mails were getting in the office every day, documents needed to be photocopied too, and the communication between Anthony’s Ng employees and with clients were costing time and money. There were for Anthony Ng undeniable in-house transaction costs which needed to be reduced. The paperless strategy imagined by Anthony Ng implied a new document management system, which would then enable the firm to reduce the costs of personal filing. The room used by the central filing storage would disappear and allow the company to increase the number of employees. In the architectural industry and for Anthony Ng, the competitive advantage lie in the creativity and originality of the designs, but the main critical success factor is time. The market is very time conscious as mentioned before. A new document management system would enable Anthony Ng to save time on communication thanks to the use of emails, on documents tracking thanks to the web-browser. By improving their efficiency on the time delivery of project, the practice would avoid minor delays, granting Anthony Ng a competitive advantage, because in 1997 the technology was not widespread yet. External pressures Institutional Based View One of the external pressures was coming from the government which plays a huge role in the architectural industry of Hong Kong. The HKIA also plays a huge role as it is responsible for the governance of the professional conduct of architects by making them adhere to Code of Professional Conduct. These institutional pressures come with rules and norms (certification ISO 9000), so the organisations seek for legitimacy and survival by accommodating to institutional practices (Greenwood et al. 2008). In Anthony Ng case, the bases of the institutionalisation are both a coercive regulation and a cognitive internalization (Scott, 1995). The HKIA is an association which is using rewards and penalties to coerce architects into compliance with the standards they came up with = COERCIVE REGULATION On the other side the government is a national institution which encourage compliance as it is taken for granted as the way things are done (Oliver 1991, Shenkar 2002) = cognitive internalization To respond to these institutional pressures, Anthony Ng decides to use co-option strategies to cope with government pressures. Learning to deal with the Building department was an important aspect of the architectural industry, as it would help avoiding important delays and loss of contracts. Another aspect of the co-option strategies use by Anthony Ng was to adopt corporate social responsibility which is considered as a new institutional logic (Lee, 2008). In addition to standards building and attractive designs, Anthony Ng decided to work on eco friendly projects, which enabled the firm to won the highest honour from the HKIA. 3. Chaos The implementation of a paperless system was a change that would take place in a complex environment. When starting to use this new system Anthony Ng did not know the real outcome of this change, because there could have been many different effects that were largely unknown in advance. When the staff started using the paperless system, the organization could not assure that the change would increase the productivity of the company. Even though the costs of the company would reduce and the information was supposed to flow easily, what if the staff did not adapt to the new technologies or if the clients preferred face to face communication rather than emails? What if there was a problem with the system and the documents could not be sent? Anthony Ng adapted to the new change. This meant that also the agents (staff and clients) had to change their behavoiur and hence the behavior of the company changed as a whole. 4. Evolution The paperless system was an evolution for Anthony Ng. On one hand the nature of the change was incremental. They were already performing computer aided design and sharing peripherals. Moreover the use of internet and browser technology was becoming more usual. So at this point Anthony Ng decided to start planning a Intranet based document viewer and management system. On the other hand the extent of the change was a transformation, as the new system was going to change the way the company used to work, their communication system, their culture. This evolutionary change was necessary. Among the internal and external pressures mentioned before, we can find some pushing factors that motivated the change. One of these factors are the high inventory costs. With the implementation of the new system the physical storage of the documents was not longer be necessary, and this space could now be used for fitting more employees that would be necessary for working in future projects. Not only this personnel for taking care of the management of the physical document would not be necessary. Another factor is that with the new system the documents were going to be stored in an appropriate way. There would not be physical storage of the documents, instead the documents were going to be scanned, distributed and stored in the system and the hardcopy would be given a unique ID that cross-referenced the softcopy in the system. This way the retrieval and tracking of the documents would be much more systematic and efficient than the traditional paper-based filing. The need to share information internally was other of the pushing factors. Accessing Tung Chung, where Anthony Lg’s next project was taking place, was only possible by boat. Communicating with the staff working there and discussing necessary issues with them would be very time consuming. Therefore the intranet that was going to be implemented would enhance communication and make it more efficient. 5. Impact The implementation of the paperless system will have impact in many aspects of the organization. First of all there will be an impact in the communication patterns. From being paper based to online reliance. The possible good impact of this change is the enhancement of information’s delivery both internally externally and speeding up processes. A very probable bad impact would be avoiding face to face communication. There would also be a change in culture, in the way architecture was done. Now with all the electronic systems there was a fear that this could affect the way of working in a negative way, as there might be a lack of attention to details. There could also be a bad impact of resistance for the organization. As they might percieve this new systems as insecure, because they do not know it or maybe just because they preferred the traditional system. What is necessary to be done is to help adaptation with a good change manager, that maintains effective communication and involves employees in the change process. A good communication strategy, training programmes, and reward systems can help employees to adapt easier to the change and to be optimist and committed to it. Finally it should be necessary to improve security and follow the evolution process. 6. Conclusion Anthony Ng used an IT strategy in alignment with its business strategy. Indeed IT is very important in the knowledge based strategy of Anthony Ng. By using Henderson and Venkatraman’s strategic alignment model maps we can determine the relationship between the firm’s strategy and IT. Anthony Ng used technology transformation with the implementation of the new document management system to manage knowledge and communication inside the company. The change management became crucial to implement this new IT strategy because of the new organisational structure, new routines and new control structure that lead to a new paradigm thanks to the sharing of knowledge. References

buy custom Technology in the Elementary Classroom essay

buy custom Technology in the Elementary Classroom essay More and more children are becoming tech-savvy because of the immense technological expansion and improvement in the recent year. As a result, teaching has become more challenging because teachers find it difficult to reach out for children in classrooms without involving some degree of technology in their lesson plans. Experts hold that when children use technology as a support or tool for learning or communicating with others, they assume an active role rather than the traditional role or recipients of information from textbooks, teachers and broadcast. By embracing technology in Florida elementary classrooms, children would be provided with a rare opportunity of actively making important choices on how to obtain, generate, manipulate and display information on their own. Technology use will also enable them to define their own goals, make important decisions, and evaluate their progress while at a tender age. Additionally, embracing technology in Florida elementary school will help in redefining the teachers role as well. With technology, teachers will no longer be considered as the dispenser of information, but instead, assume the role of a facilitator, who sets project goals and provide resources and guidelines that will support various students activities. As the children workon their technology-supported activities, the teacher will be moving around the classroom, looking over shoulders and posing questions regarding various design choices to the delight of the children. There are various ways that a teacher can use technology in an elementary classroom. For example, a teacher can introduce the students to different web activities; take them to a virtual field trip, ask the students to make presentations and games (Cohen, 2009). It goes without saying that the introduction of technology in Florida elementary classrooms will come with immense benefits to both the teacher and the children. It is believed that the introduction of technology in elementary schools enhances technical skills. Students, even at this tender age can attain impressive levels of skills with a variety of computer software (Fisher, Dwyer, Yokam, 2006). Despite the fact that the specific software tools in use might change before these children enter the job market, being exposed to technology early provides them with a solid foundation of understanding how different classes of computer tools operate and behave. In turn, this builds confidence because they will be able to use new tools that will support their future learning of new software and hardware applications. Apart from enhanccing the pupils technical skills, the introduction of technology in elementary schools gives pupils an opportunity to accomplish more complex tasks at a tender age. Research indicates that students who have been exposed to technology while in elementary schools can handle more complex tasks and assignments. Moreover, such students can handle higher-order skills as a result of the capabilities and supports that are provided by technology (Bers, 2007). Another impact of technology on elementary school children cited by many teachers is an increased inclination by the young student to provide peer tutoring as well as work cooperatively. It can be noted that when a student is assigned to individual computer, there is an increased frequency of this child to help others with their work. This is because any student who has mastered a certain computer skill derives fulfillment, enjoyment and pride from helping others In conclusion, teachers should be very careful with the content that students get exposed to. There are some contents that children are not allowed to see or use because of their negative effect on small children. Such content include, but not limited to violence and pornography. It is argued that such content can affect the psychological and moral development of a child. Buy custom Technology in the Elementary Classroom essay

TQM Week 6 Essay Example | Topics and Well Written Essays - 250 words

TQM Week 6 - Essay Example There is a common approach to issues and improvements when flow chart is used with a team. 3. is 100% inspection good? Why or why not? 100% inspection may be good in ensuring that all the products shipped are in good condition and that goods whose conditions are not satisfactory remain behind I the factories. 100% inspection is very costly and time consuming. Alternatives to 100% inspection is the acceptance sampling plan 4. Elimination of inspection on a process that is functioning in a state of statistical control is possible because both ensure and reduce the level of damages that may occur along the process. Inspection verifies conformity and the status of a product while statistical control method monitors and controls a process using statistical method. By the end of the day, both are designed to ensure quality. 5. Yes, it is possible to substitute statistical process control for inspection and still get the same quality delivered to customers. Statistical process control ensures quality in the process while inspection only allows the best products to be taken to customers. This is enough evidence that both the techniques ensure quality end product delivered to

Parliament Essay Example | Topics and Well Written Essays - 750 words

Parliament - Essay Example The UK parliament is constituted by members who belong to various political parties but mainly in three divisions namely the government, opposition and the cross benchers who are also referred to as independent members, who are not affiliated to any major political party (Grant, 2009). The government is formed by the political party which manages to acquire the highest number of seats after an election while the position of official opposition is taken by the party with the second highest number of seats in parliament (Ware, 2000). The government is entrusted with the responsibility of formulating strategies and effecting economic plans as well as accounting for the country’s wealth. The opposition on the other hand has the role of criticizing the government in all decisions which it makes, concerning governance that may be deemed to be unethical or insufficient, through constructive contributions so as to ensure that only the best comes from the agreed decisions. In addition, the opposition has the powers to oppose government proposals which they are not contented with and which may not be for the best of the country’s development. This form of parliament has its advantages and disadvantages. This is due to the fact that its performance depends on the relationship existing between the government and the opposition. For example, the political parties may lack the ability to agree on crucial bills due to political differences which may arise from future political aspirations of members, who may gang against the government to try and sabotage the government by opposing proposals which may put the government at an advantage over them in the public eye thereby winning their political good will, which may be a disadvantage to the opposition (Kenneth, 1997). This may slow the passing of important bills and amendments, which may be at the expense of

International Management Essay Example | Topics and Well Written Essays - 1750 words - 4

International Management - Essay Example Hence, global ethics are expected to continue to be a very crucial concern for almost all MNCs. Woods claims that roughly 60,000 MNCs are doing business all over the world at present but that most of them are operating in developing countries (Cullen & Parboteeah 126). MNCs have access to massive human, capital, and economic resources, and this access endows influence and authority that restricts the capacity of the governments of developing countries to control these multinationals. In certain instances, these governments are not eager to control because they are taking into consideration the value of foreign investment for their countries (Cullen & Parboteeah 126-7). MNCs are thus being investigated for their capacity to carry out ethical practices when confronted with this kind of power. Besides the possibility of being condemned for unethical practices and sustaining damage in reputation and loss of public support, new studies confirm that doing business in an ethical way has numerous advantages for multinationals. An evaluation of different studies by researchers reveals that responsible and ethical multinationals have greater advantages in numerous parts, including predicted future financial outcome; stock market returns; stock market value; firm market value; and overall financial performance. Ethical MNCs hence experience more favorable financial outcomes (Kaptein 982). Corporate social responsibility (CSR) is a concept that is largely related to corporate/organizational ethics. CSR is defined by Trudel and Cotte (2009) as â€Å"a decision by the company’s management to consider the impact their decisions will have on their customers, employees, suppliers and communities, as well as their shareholders† (as cited in Babetti 4). Cedillo-Torres and colleagues (2012) argued that CSR involves several interrelated aspects rooted in societal, ethical, legal, and

The Outcasts of Poker Flat Review Essay Example for Free

The Outcasts of Poker Flat Review Essay The Outcasts of Poker Flat and the Metaphor of Texas Hold ‘em The story of â€Å"The Outcasts of Poker Flat† by Bret Harte is a beautifully written narrative about a character named Mr. John Oakhurst. During the story, Oakhurst is placed through a variety of situations that eventually lead to his subtle death. The story of â€Å"The Outcasts of Poker Flat† follows as a parallel to the game of Texas Hold ‘em in a very unique way. In the game of Texas Hold ‘em, every player is given two cards. This states the metaphor for where Mr.  Oakhurst is currently at and what variables he has been given. In the beginning of the story Mr. Oakhurst is known to be a professional gambler and he has been kicked out of the town of Poker flat along with a few more Outcasts named the Duchess, Mother Shipton, and a man named Uncle Billy. Considering the fact they have been kicked out of the community, they now have to venture to the closest town, over a range of mountains, named Sandy Bar (1,2). They have a limited supply of goods to make it there, and these are the cards they have been given. The next turn of events in the game of Texas Hold ‘em is called the â€Å"flop. † In this turn, three cards are flipped over for everyone’s use in hope that the gamblers will have a better chance at winning the hand. These three cards are variables. The flop can sometimes benefit the gambler, and the other time the cards don’t help at all. In the story, the variables given to Mr. Oakhurst are three hindrances. One variable in the story is during the middle of the first night there are some added guests to the campsite for the night. These guests are named Tom Simson and Piney Woods (3). This makes the living situation for the night a little more difficult. The second variable happens in that same night. Uncle Billy goes on his own way without the rest of the outcasts. To make the situation even worse, Uncle Billy took the mules from the outcasts (3). Now, the people were without transportation. The final variable in the flop is: there is a storm brewing for the campers and they had been snowed in (4). Now in the game, it is up to the gamblers to throw in their chips and bet if they can win the hand. If the gambler doesn’t believe he can win the hand he has the option to fold and quit betting. In this case of the metaphor, this option would be to kill himself. In the instance of John Oakhurst he decides to gamble and continue on playing with the variables he has been given. The next and final turns of the game are called â€Å"the turn† and â€Å"the river. † These turns are two more cards, and in the metaphor two more variables added to the situation. For the gamblers it can be added assurance of the win, or it could be more clarification that the gambler will not win. In the case of Mr. Oakhurst, â€Å"the turn† card is another downfall. Mother Shipton had folded her cards. She no longer could survive the winter cold and lack of food and supplies (6). In Oakhurst’s frame of mind this was an added despair. People were giving up and psychologically he was feeling the same way inside. It was now time for the â€Å"River card† and it was the last stretch for Mr. Oakhurst. The added variable is that the storm continues to get worse (6). Oakhurst is realizing the severity of his situation however he doesn’t let that emotion show. He lets the other gamblers continue on and he makes his last decision in the game. He folds his cards (7). He had given up on the venture to Sandy Bar and decided that the hand he played was his last. The â€Å"Outcasts of Poker Flat† written by Bret Harte goes to show sometimes many are given a lucky hand and sometimes a gambler is â€Å"struck with a streak of bad luck† (7). Mr. Oakhurst received the latter in this story due to his gambling ways. Through this argument one has seen that this story follows as a parallel to the game of Texas Hold ‘em in a very unique way.