Design Research Report Case Study Example | Topics and Well Written Essays - 2000 words - 1

Design Research Report - Case Study Example In examining different aspects that play a significant role in determining the choice to relocate to a new stadium, or the option to renovate the existing stadium, there are greater possibilities of gaining a fresh understanding of how such decisions can positively affect both the teams in question, performance-wise, and the surrounding community. This research will provide an opportunity to establish the growing consumer interests and the need to make changes within the stadium, so as to continue providing maximum customer experience for the fans and maximum results to the corporate sponsors. The researchers shall relay the information to the executive team so that they may implement issues arising from this report to detriment of the stadium. Tastes and preferences change with time, and developments that occurred ten years ago might become completely and slightly out of taste with current demand. However, Turner Field stadium is still largely considered to be a state of the art for the purpose of baseball, though it constructed ten years ago. Changes in fans tastes coupled with increased and high customer spending prior to match have a necessitated a relook into the stadium so that necessary changes be conducted to capture their changing taste as well as tap into their spending outside the stadium. Further, there are other stakeholders such as corporate sponsors, employees, partners amongst others who are vital to the growth of the outfit, and the varying interests from a diverse range of stakeholders’ needs to be carefully planned for and collected and thereafter an inference drawn. In addition, the report should address the key concerns of the executive team of the Turner Field Stadium which include; whether the stadium and its auxiliary features satisfy its key stakeholders, and the most important features valued by the key stakeholders. This report shall attempt to